Episodes
Tuesday Jul 05, 2022
Tuesday Jul 05, 2022
Today's guest is a highly-skilled strategic communicator who has helped brands come to life through storytelling for over 15 years. Andrea Sok is the Founder and Principal, Chief Storyteller, Marketer, and PR Maven at SOK influencer. Andrea comes on the show this week to teach about engaging with your audience, and how to tell a compelling story in your marketing.
Takeaways
- Everything is interconnected now, marketers need to look across all areas.
- As a founder, it is important to be engaged with your digital brand.
- When set up for success, your employees can be your best brand ambassadors
- The best leaders are communicative, encouraging, and decisive
- CEOs love to share their message, but if they don't listen, that is a turn-off for people.
- One of the best ways to retain employees is not through free sodas or dog insurance, but by being a good CEO.
- Customers' attention spans have gotten shorter, so it is ok, and even necessary to repeat your message multiple times.
Quote of the Show:
“The best leaders that I've worked with, they are motivating, they're the cheerleader, they're encouraging, but they're also decisive.” - Andrea Sok
Links
- Twitter: https://twitter.com/SokInfluencerPR?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- LinkedIn: https://www.linkedin.com/in/andreajsok/
- Website: https://www.sokinfluencerpr.com/
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/ILmSXRr_xZ0
Tuesday Jun 28, 2022
Tuesday Jun 28, 2022
Today's guest has a diverse experience in marketing sales, operations, and product development. He serves awesome leaders and helps them drive up scalable growth, and helps others to realize their full potential. Trevor Turnbull is the Co-Founder and Chief Growth Officer at Singhbull Ventures. Trevor joins host Joseph Frost to discuss the process of building a diverse global workforce, and the challenges remote workers in different time zones face.
Takeaways
- In the last two years, the world changed drastically. You can either recognize it and leverage it, or ignore it and slowly fade away.
- One way to help remote workers in different time zones is to figure out work they can do autonomously in their own time zone.
- It is essential to consider the human element of your team when creating a work environment for them. Create an environment that is conducive to your remote workers getting to enjoy their out-of-work activities.
- It is important to accommodate the different challenges remote workers may face in different geographical locations. While a company in California might have sunny weather all year, a worker in Vermont could lose internet during strong snowstorms in the winter.
- With the proper setup, the new digital workspace can allow you to set up a talented globally diverse workforce.
- While part-time remote workers have their benefits, hiring full-time employees can lead to a better quality of work, and a happier employee
- You need to have a commitment to the retention of your current employees.
Quote of the Show:
“Getting connected to the human beings, I think is a critical component to all of this” - Trevor Turnbull
Book Recommendation:
- Unlikely destinations - https://www.amazon.com/Unlikely-Destinations-Lonely-Planet-Story/dp/0794605230
Links
- LinkedIn: https://www.linkedin.com/in/trevorturnbull/
- Website: https://www.linkedin.com/company/singhbull-ventures/
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/yLx8u76A3H0
Tuesday Jun 21, 2022
Tuesday Jun 21, 2022
As a new addition to a team, getting up to speed with the company culture can be a challenge. When you’re a fractional CMO, that challenge is compounded. Harrison Ryder is an innovative industry mind, a highly skilled strategist, and an outsourced VP of Sales at Sales Xceleration. Harrison joins Joe to talk about some of the challenges the sales force faces in the new hybrid landscape, and how fractional CMOs can overcome the cultural challenges they face when joining a new team.
Takeaways
- The culture of a company is what will ultimately direct the value and results that a company will add to the marketplace.
- Make sure the company culture reaches all corners of the business. Teams that feel separated from the culture will also feel separated from the success they drive.
- A clear sense of accountability is a kind act. When accountability is ambiguous, it creates unnecessary stress and confusion.
- Having a clear schedule for meetings where everyone knows what they need to bring prepared is an important way to ensure the company culture reaches hybrid employees
- It’s hard to replicate an in-person connection. Building in-person retreats or meet-ups into the company culture will help improve the collaboration of a team.
- As a Fractional CMO, it is crucial to demonstrate the value you are providing to the companies you are working with.
- Good skills to look for in a potential outsourced provider are: someone who knows how to listen to the client in terms of what they are saying, and what they aren’t saying.
Quote of the Show:
- “my most successful engagements are when there is that in-person component.” - Harrison Ryder
Links
- LinkedIn: https://www.linkedin.com/in/rharrisonryderflagship/
- Website: https://salesxceleration.com/
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/FvqZjYV3iUA
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.
Takeaways
- The way that marketing has changed is something that hasn’t entirely translated into the c-suite level yet.
- Going to conferences and trade shows and spending a lot of money on a booth and manpower is an old style of marketing that isn’t as strong as having a conversation with your customer.
- When a VC is investing in your company, they aren’t necessarily interested in a spreadsheet but more about if you can use the money on marketing wisely and answer their questions.
- People trust reviews that they read online, so word of mouth has changed to online reviews but is still a marketing strategy.
- A lot of software today is sold on a subscription basis but with that strategy you have to win that customer every month or year.
- At the highest level of a company, you want to make sure that everyone is working together and are on the same page.
- It’s ok to constructively disagree with someone, even if they are the CEO. This helps to make sure that the company is being well balanced.
Quote of the Show:
3:16 The last 10 years of my career has been conferences. They cost an enormous amount of money. It was always very difficult to understand any kind of one-to-one out of what came out of that and you sent 12 sales guys and you buy some booth space and a sponsorship, and then, you know, $40,000 later, you're not sure what you got for your money or in some cases far more money than that.”
Links
- LinkedIn: https://www.linkedin.com/in/mecarter/
- Website: https://yorcmo.com/
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/bvzPhlfNu_s
Tuesday Jun 07, 2022
Modern Day Marketing - Fractional C-Suite Retreat - Episode # 028
Tuesday Jun 07, 2022
Tuesday Jun 07, 2022
Eric Johnson is the CMO of yorCMO. He believes that every person and brand has amazing potential waiting to be opened. His experience in B2C marketing is evident and he’s a dynamic marketer and commercial executive. Eric joins host Joseph Frost to talk about some of the latest innovations in the c-suite.
Takeaways
- You want to make sure that both your sales and marketing are aligned in all aspects of your company.
- For marketing, set goals each month on what your marketing message to be and then see how sales can relate to that.
- Use people’s emotions to your advantage in marketing. There is enough negative in the world so try and supply people with hope.
- There is a search for authenticity right now in terms of marketing as people prefer being authentic over a sales pitch.
- A fractional professional can help things move faster in a company as they are being paid to come in and provide their services.
- It’s the job of a fractional professional to help the company be strong, they are not there to talk people’s jobs or run the company.
- You want to be aligned with the company on a personal and cultural level to work with them. It makes it difficult to work together if you don’t align on your values.
Quote of the Show:
1:07 “As you're thinking about your business, one area that I have had a lot of experience with over the years is really aligning sales and marketing.”
Links
- LinkedIn: https://www.linkedin.com/in/ericjohnsonblackhawks/
- Website: https://yorcmo.com/
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/myVoZ7dWeOw
Tuesday May 31, 2022
Keep Moving Forward - Fractional C-Suite Retreat - Episode # 027
Tuesday May 31, 2022
Tuesday May 31, 2022
Mike Franz is the Founder & CEO at Manufactoringpower.com He’s a passionate start up leader who mixes his strong family values with growth and profitability. Mike talks about the importance of communication and having a clear process for your company. Mike joins host Joseph Frost to talk about some of the innovations he sees in the c-suite.
Takeaways
- Everyday, you have to keep moving forward and keep trying. Once you stop moving forward your company is likely to go under.
- It’s OK to ask for help and admit that you might not know the answer to something. That can help you grow as an individual.
- A fractional professional can help you to better understand an area that you might not be the strongest in.
- Don’t be afraid to look outside your organization for help. A fractional professional has worked with many companies and can bring a fresh perspective to your organization.
- When deciding on choosing a fractional professional, you should consider your top three things you are looking for in a fractional employee.
- If you are a fractional professional, you want to avoid leading with a tactic. It comes off as spam and like a bad sales pitch.
- You need to have a proven process and show it to your potential customers. Having that will make the client trust you and be more likely to go for your services
Quote of the Show:
29:57 “In talking with marketing folks or, it doesn't matter who we've talked to any sort of outside service, that's one thing that I've learned over the past two years is if they don't have a proven process that they can execute and deliver, I have a hard time even really talking to them.”
Links
- Twitter: https://mobile.twitter.com/mfgpower
- LinkedIn: https://www.linkedin.com/in/mikefranz1/
- Website: https://manufacturingpower.com/
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/V-v2wE090aM
Tuesday May 24, 2022
Putting Culture First - Fractional C-Suite Retreat - Episode # 026
Tuesday May 24, 2022
Tuesday May 24, 2022
Will Scott is the Founder & Actuator at The Culture Fix Academy. He’s also the author of “The Culture Fix”. He’s dedicated to helping coaches accelerate their consulting practices, and is passionate about having a positive culture. Will joins host Joseph Frost to talk about the latest innovations in the c-suite and how a good culture can change a company for the better.
Takeaways
- C-suite leaders often delay investing into their culture because they have other priorities, but this leads to the issue of the culture not being maintained and falling apart.
- If you talk with 100 employees and 90 of them give you a number value on how the culture of the company is, that can provide you with helpful information of where you might need to change.
- Turnover is a big reflection of the culture. If you are suffering from a high turnover rate, then it could be because the culture doesn’t keep people invested.
- Your company needs strong core values that are unique to your company and meaningful as well.
- Your culture can be what separates you from your competitors and other companies who are doing the same thing as you.
- A good leader exemplifies all the core values of the company and hires people based on the core values.
- If you are struggling for content, ask your employees what they think about the core values and that can be great content.
Quote of the Show:
0:56 “I still experience C-suite leaders often delaying investing in their culture because they have other priorities.I try and encourage them to think about if you put culture first, revenues and profits are going to come more easily because you'll get your team working together better.”
Links
- LinkedIn: https://www.linkedin.com/in/willjscott/
- Website: https://www.theculturefix.academy/
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/1R6blwQKgRg
Tuesday May 17, 2022
Relentless Leadership - Fractional C-Suite Retreat - Episode # 025
Tuesday May 17, 2022
Tuesday May 17, 2022
Natasha Miller is the Chief Motivation Officer at Natasha Miller. She also is the author of “Relentless”, which was a best selling book in over 10 categories on Amazon and Barnes & Noble. Natasha joins host Joseph Frost to talk about leadership and the latest innovations in the C-Suite.
Takeaways
- Being a good leader doesn’t have one definitive answer, you need to find the answer that works best for you and your style.
- The core values of your organization should also fit into the clear rules and guidelines of your company.
- It is the job of the leader in a company to inspire others and make them their best selves that they can be.
- As a leader, you need to have a clear vision for the direction of your company. You want to remain firm and grounded in reality about what your company can do.
- You shouldn’t turn to blame immediately. If something goes wrong, you don’t blame those around you and if you do, then your leadership style needs to be re-examined.
- Don’t be afraid to be yourself. Being open and honest is something that can help you in your business.
- Forgiveness is one of the most important things in your life. You need to be able to forgive someone if they have wronged you.
Quote of the Show:
7:29 “A leader's job is to inspire others, to be their best selves within the organization. I hope that I am embodying that with my team.”
Links
- Twitter: https://twitter.com/NatashaMillerSF?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- LinkedIn: https://www.linkedin.com/in/natashamiller/
- Website: https://www.officialnatashamiller.com/
- Book Link: https://www.amazon.com/Relentless-Homeless-Achieving-Entrepreneur-Dream-ebook/dp/B09R45YD63
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/eZJZA5Z8oK4
Tuesday May 10, 2022
Acting on Accountability - Fractional C-Suite Retreat - Episode # 024
Tuesday May 10, 2022
Tuesday May 10, 2022
Kristie Jones is the Principal at Sales Acceleration Group. She has over 20 years in the SaaS industry. She sees the importance of having accountability in your company and making sure that everyone fits into that culture. Kristie joins host Joseph Frost to talk about some of the latest innovations in the C-Suite.
Takeaways
- The culture of accountability is one thing that is missing from the C-Suite. Without that, all the work that you have done will be over very quickly.
- A culture of accountability is not about micromanaging. It’s about making everyone else’s life easier.
- Accountability starts at the top, and you need to be ready to fire or hire someone based on how they are meeting the needs for accountability.
- Sometimes change is needed to make your company better, and you shouldn’t be afraid of it.
- Criticism is ok. It can allow you to really take notice of how the company is doing and how to keep the best employees.
- Think about what you want to own, and be the best in that market. Don’t stretch yourself too thin, you won’t be successful then.
- You can only inspire the people who are self motivated. Good leaders have followers organically and if you are honest and authentic, then workers will respect that.
Quote of the Show:
2:37 “I think some people think a culture of accountability equals micromanagement and employees don't like that. And at the end of the day, a culture of accountability is supposed to make everyone's life easier, not harder.”
Links
- LinkedIn: https://www.linkedin.com/in/kristiekjones/
- Website: https://www.salesaccelerationgroup.com/
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/3TtuElbmNAM
Tuesday May 03, 2022
Clearing Your Plate - Fractional C-Suite Retreat - Episode # 023
Tuesday May 03, 2022
Tuesday May 03, 2022
Michèle Hecken is the Founder and CEO at Alpha Global Experts Inc. She creates a fun and fearless life and business, and sees the importance of making sure that everyone at a company communicates properly. Michèle joins host Joseph Frost to talk about the latest innovations in the c-suite industry.
Takeaways
- Autonomy and ownership of responsibility over everyone’s realm is one thing that a lot of c-suite executives are missing out on.
- C-suite professionals need to stop delegating completely. It can create a moment of peace but it still is your project and you own the responsibility of it.
- Take a close look at the things on your plate, and think about how much time you spend on them and which you enjoy doing.
- If you don’t have a good communication level, it leads people to have to assume what should be done which creates a jam in the workflow.
- When you do offboarding right, it creates trust and that can help a company run smoother.
- To be a good leader, you need to be self aware and be empathetic. Those are key features for many good leaders in an organization.
- It’s hard for leaders to tell someone they did something wrong, so approach it by asking what their thought process was when they made the wrong decision.
Quote of the Show:
1:51 I strongly believe that we need to stop delegating completely. Because delegating is typically taking something that's on your plate, usually in a situation where you're already overwhelmed and picking something that you can give to somebody else, but you still own the responsibility.”
Links
- LinkedIn: https://www.linkedin.com/in/michelehecken/
- Website: https://www.michelehecken.com/
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/4H5RsAhpMnQ