The Fractional C-Suite Retreat

Results vs Outcomes - The Fractional C-Suite Retreat - Episode # 003

December 7, 2021

In between being part of her local curling club, baking, and being a podcast host, today’s guest has found time to be the founder of her own company. Deborah Coviello, the Founder of Illumination Partners, LLC and the host of The Drop in CEO Podcast, brings over 20 years of experience in quality and operational excellence to the table to create unique ways to solve issues that are preventing companies from growing. She joins host Joseph Frost to talk about what are some of the latest developments in the c-suite industry, such as how cross training employees in all areas allows them to be more well rounded individuals.



  • The biggest challenge facing c-suites right now is that they are hyper focused on results and that comes at the cost of peace of mind. 
  • There is a difference between results and outcomes. Results only focus on one area rather than getting the whole team together to have an outcome of all the goals combined.
  • You want to make sure your employees are cross trained in all different areas so that they not only are well rounded, but they can help out in all the areas of need.
  • There are risks to every opportunity for c-suite executives, but it’s their job to innovate while trying to mitigate the risks.
  •  The best leaders develop great leaders underneath them. A fractional c-suite executive might be in a better position to create leaders within an organization.
  • Sometimes pulling in an expert into your company is the best thing you can do. You won’t be an expert in everything. 
  • A fractional c-suite executive can drop in and see issues in a more clear sight than most people who are in the company can see them. 



Quote of the Show:


6:32 “You still have to set goals. You still have to measure people. You need to be able to provide feedback, but goals might be different. Are you moving forward? So for instance, I want to make sure that I have people that are cross trained in all the different functions.

So if I need to put more people out there in the sales arena, I can take some of my customer service people. I can bring some people from operations and go face to face with the customer, build a partnering relationship. That's building capability in your organization. So a leading metric you might want to start focusing on or how many people are cross trained in other functions.”



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