The Fractional C-Suite Retreat

Getting Your Ducks in a Rowe - Fractional C-Suite Retreat - Episode # 022

April 19, 2022

Jim Rowe is the Author/CEO/CMO at Jim Rowe Marketing. He’s also the author of “Get Your Ducks in a Rowe, Business & Communication”. He’s been in the industry for many years and specializes in helping craft brand growth. He sees the issues in how recent college graduates are not as well taught in certain skills that are basic skills for a workplace. Jim sits down with host Joseph Frost to talk about that and other innovations he sees in the c-suite space. 



  • There is an issue with recent college graduates where they aren’t proficient enough in critical thinking and communication, and this is referred to as the skills gap.
  • Colleges are under pressure to teach students how to use technology but that comes at the cost of not learning other skills that are important.
  • Critical thinking and writing are part of everyday life. You want to develop your skills so that you will be successful in whatever business you go into.
  • There are 10 steps to critical thinking and the first step in the process is to find out what your purpose is and that will help you find your audience.
  • Roughly 80% of recent college graduates think they are proficient in critical thinking and writing while their managers would disagree.
  • These skills are important life skills that aren’t just for business skills. These skills can help you in everyday life. 
  • Make sure you know what your audience is, the problems are and see how you can solve any issues for them.



Quote of the Show:


10:23 “I've been doing this for over 45 years and every day when I'm writing, I'm editing, as I go along saying that doesn't sound right, I could do this better…a metaphor here is tiger woods and I both play golf…He's constantly going to the range. He's constantly getting coaching. And for that skillset, you need to continue to do that. Your whole life writing and critical thinking and they are inextricably linked. To write, is where the rubber meets the road.”



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