The Fractional C-Suite Retreat

Data-Driven Marketing - Stacy Kamigaki - Fractional C-Suite Retreat - Episode #44

October 18, 2022

Join us in welcoming a new yorCMO team member on this week’s episode of The Fractional C-Suite Retreat. Stacy Kamigaki is a marketing expert with over 25 years of experience, someone who strongly believes in team collaboration, and yorCMO’s newest Fractional CMO. Stacy joins host Joe Frost to explore how insights from the customer experience team can help marketing with lead gen, discuss using data to drive decisions, and explain how to apply a marketing lens to hiring.

 

 

Takeaways:

  • C-suites need to build more intelligence into their companies and leverage data to make decisions and share insights with the team. 
  • Effective usage of data can help two different departments work together more efficiently. When your marketing and finance teams can look at a situation more objectively, there is less push and pull. 
  • If marketers can use data to demonstrate the value of their programs, they will increase credibility and trust between themselves and the leadership team. 
  • While there is a focus on the buying habits of new customers, it is important to also consider the motivations of current customers who bought in the past.
  • While many would assume that marketing’s only job is to generate new leads, marketing also exists to extend client lifetime value by reducing churn.
  • Instead of focusing solely on how you can get new customers, consider how you can add new services for existing customers.
  • How you market your company and products will affect who applies to your company. 

 

 

Quote of the Show:

  • “Our service is the product.” - Stacy Kamigaki 

Links

 

 

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Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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